Performance Marketing Manager

Performance Marketing Manager(Full-Time) Company:Chat360 Website:are looking for aPerformance MarketingManagerto plan, execute, and optimize paid digital campaigns that drive qualified leads, pipeline growth, and ROI. The ideal candidate is data-driven, hands-on with ad platforms, and focused on continuous optimization.Roles & ResponsibilitiesPlan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other performance channels Drive lead generation, demand generation, and conversions with clear ROI tracking Own campaign setup including ad copies, creatives coordination, targeting, bidding, and budgets Monitor daily campaign performance and optimize for CPL, CAC, ROAS, and conversion rates Conduct A/B testing on ads, creatives, landing pages, and audiences Manage remarketing and retargeting campaigns across platforms Coordinate with internal teams for landing pages, creatives, and tracking requirements Set up and maintain conversion tracking using GA4, Google Tag Manager, and platform pixels Prepare weekly and monthly performance reports with insights and recommendations Stay updated with platform updates, new ad formats, and best practicesMandatory Skills (Compulsory)Hands-on experience with Google Ads (Search, Display, YouTube) Experience with LinkedIn Ads (mandatory for B2B targeting) Strong understanding of Meta Ads (Facebook & Instagram) Experience in lead generation campaigns Proficiency in GA4, Google Tag Manager, and conversion tracking Strong analytical mindset with ability to interpret performance data Good understanding of funnels, attribution, and audience targetingGood to Have Experience working in B2B SaaS or enterprise marketing Knowledge of SEO and landing page optimization Experience with marketing automation tools and CRM integrations Exposure to A/B testing and CRO frameworks Basic understanding of copywriting and ad creativesEmployment Type Full-Time only Location: Pune Only

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