Search Engine Optimization Specialist

Job Title: SEO Specialist Location: Visakhapatnam or Hyderabad Job Type : Full-time Job Description: As an SEO Specialist at GITAM Deemed to be University, you will play a pivotal role in the strategic planning and hands-on execution of our SEO and VEO (Voice Engine Optimization) initiatives. Your primary responsibility is to lead and implement end-to-end SEO and VEO strategies, elevating our online presence, visibility, and voice search performance. Responsibilities: ● Collaborate with leadership to develop and refine SEO and VEO strategies aligned with our organisational goals. ● Conduct in-depth keyword research and analysis to drive on-site and off-site content optimisation. ● Implement on-page and off-page SEO activities to enhance organic search rankings for both on-site and off-site content. ● Perform technical SEO audits for on-site and off-site improvements. ● Identify opportunities to enhance the user experience on both on-site and off-site properties. ● Analyze and build high-quality backlinks for off-site SEO. ● Collaborate with content creators for both on-site and off-site SEO. ● Lead the integration of VEO practices to optimize content for voice search platforms. ● Regularly monitor and report on SEO and VEO performance using analytics tools, adjusting strategies as needed. ● Stay abreast of search engine algorithms, voice search trends, and industry developments. ● Implement local SEO and VEO strategies for region-specific visibility in traditional and voice searches. ● Utilize various SEO and VEO tools and software to measure and enhance SEO and VEO effectiveness. Skills: ● Proficiency in various SEO and VEO tools and software, including Google Analytics, SEMrush, Ahrefs, Moz, and voice search optimization tools. ● A strong understanding of on-site and off-site SEO and VEO strategies. ● Technical SEO expertise, including site audits and improvements. ● Backlink analysis and content marketing skills. ● Proficiency in using content management systems (CMS), particularly WordPress. ● Familiarity with social media management tools and their impact on SEO and VEO. ● Competency in competitive analysis tools. ● Proficiency in off-site SEO and VEO strategies, including link-building and influencer outreach.

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