Senior Programmatic Advertising Specialist

⚠️ Important: Read the JD fully, then submit 2-min form: for an interview slot.Job Title: Senior Programmatic Advertising SpecialistLocation: RemoteEmployment Type: Full-timeSalary: INR 12LPA- 15LPA (Depending on qualification & experience)We are looking for an experienced, performance-driven Programmatic Advertising Specialist to independently manage, optimize, and scale digital advertising campaigns across multiple programmatic platforms with a strong ROI focus.Key ResponsibilitiesProgrammatic Advertising (Primary Responsibility)Plan, launch, manage, and optimize programmatic campaignsWork on DSP platforms, including:DV360The Trade DeskStackAdaptAmazon DSPMediaMath or similarManage:Display, Video & Native AdsRetargeting CampaignsAudience SegmentationGeo & Behavioral TargetingOptimize campaigns based on:CPL, CPA, ROAS, CTR & Conversion QualityMonitor daily performance and budget pacingConduct A/B testing for creatives, audiences, placements, and funnelsBuild audience strategies using first-party and third-party dataCoordinate with the creative and CRM teamsCreate weekly/monthly performance reports with actionable insightsSecondary ResponsibilitiesSupport CRM audience integration and segmentationManage UTM tracking, conversion tracking, and attribution setupAssist with funnel optimization and remarketing strategiesCoordinate campaign execution with internal teamsRequired Skills & Experience5–7 years of hands-on experience in Programmatic AdvertisingStrong expertise in DSP platforms and media buyingExperience managing large advertising budgetsStrong knowledge of:Audience targetingConversion optimizationAttribution modelsAd verification & brand safetyProficiency in:Google Analytics / GA4Tag ManagerLooker Studio or similar toolsStrong analytical, reporting, and troubleshooting skillsPerformance marketing KPI expertisePreferred QualificationsExperience in mortgage, finance, real estate, or lead generation industriesFamiliarity with Zoho, HubSpot, or SalesforceExperience with marketing automation integrationsStrong communication and coordination skillsWhat we are looking forSomeone who can independently own and scale programmatic campaignsProactive, data-driven, and performance-focused professionalStrong execution skills with minimal supervisionTo Apply: Submit a 2-minute form: for an interview slot.

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