Performance Marketer

Performance Marketing Specialist (Meta Ads) – D2C SkincareAbout the RoleWe are looking for a results-driven Meta Ads Performance Expert with proven experience scaling D2C skincare brands.If you have only run lead gen campaigns or boosted posts, this is not for you.We need someone who understands:Purchase-driven funnelsAOV optimizationCreative testing frameworksScaling without killing ROASRetargeting depth and audience layeringProfitability, not vanity metricsThis will begin as a part-time engagement, with the opportunity to transition to a full-time role based on performance and results.What You’ll Be Responsible ForPlanning, launching, and scaling Meta Ads campaigns (Facebook + Instagram)Structuring full-funnel strategy (Cold → Warm → Hot)Managing budgets with profitability focusBuilding and optimizing:Prospecting campaignsRetargeting flowsCatalog / dynamic adsUGC and creative testing structuresMonitoring and improving:ROASCPAMERAOVLTVWeekly performance reporting with actionable insights (not just screenshots)Collaborating on creative direction based on dataMandatory Requirements (Non-Negotiable)3+ years hands-on Meta Ads experienceProven experience working with D2C skincare brandsDemonstrable case studies with real performance metricsAbility to share:Meta Ads dashboard access (screen share)Ad account structuresBefore/after scaling numbersStrong understanding of pixel tracking, events, CAPI, attributionExperience managing ₹5L+ / $5k+ monthly budgets (minimum)If you cannot show real dashboard data, this role is not for you.What We’re Looking ForSomeone who thinks in terms of contribution margin, not just ROASSomeone who understands creative fatigue cyclesSomeone who knows when to scale vertically vs horizontallySomeone who can identify why performance drops instead of blaming “algorithm changes”Engagement StructureStart: Part-time (initial 1–3 months)If performance targets are achieved → Full-time offerCompensation: Performance-based + retainer (to be discussed based on experience)How to ApplySend:Portfolio / case studies (D2C skincare only)Screenshots or Loom walkthrough of Meta dashboardMonthly budget handledBest ROAS achieved and under what conditionsCurrent availability (hours per week)We are not looking for agencies sending generic proposals.We are looking for a performance operator who knows how to build and scale revenue profitably.Send a Hi :- 8240201456

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