Social Media Manager

Responsibilities: Help define content IPs and formats (episodic, explainers, interviews, etc.) Recommend topics based on audience needs and market trends (demographics) Review scripts for accuracy, clarity, and simplicity Ensure messaging aligns with financial regulations and channel goals Set the tone of voice (e.g. conversational, expert yet friendly) Help balance educational value with takeaways for audience Suggest visual styles and reference formats that suit financial content Review pilot episodes or sample videos for feedback Ensure financial information is accurate and not misleading Stay updated on changes in personal finance laws/regulations if needed Guide content for different audience segments (young earners, families, retirees) Suggest growth strategies (collabs, playlists, community-building) Evaluate the effectiveness of content and campaigns across digital platforms, providing insights for optimization Ensuring timely content scheduling and consistent posting across all social media platformsSkills: Sound understanding of personal finance topics (e.g., saving, investing, insurance, taxation) to ensure content credibility and relevance Strong interpersonal and communication skills to work effectively with writers, designers, video editors, and compliance teams Keen eye for evolving content trends, formats, and audience behavior in the digital and personal finance space

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