Hiring For Bank : Digital Marketing : Manager/ Chief Manager : Varanas

Roles and Responsibilities • Develops digital marketing strategy by studying economic indicators,tracking changes in supply and demand, identifying customers and theircurrent and future needs, and monitoring the competition. • Plan and execute all digital marketing, including SEO/SEM, marketingdatabase, email, social media and display advertising campaign. • Design, build and maintain our social media presence. • Managing Website in perspective of Digital Marketing and optimize therequirements for best results. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights and optimize spend and performance based onthe insights. • Plan, execute, and measure experiments and conversion tests. • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Utilizes strong analytical ability to evaluate end-to-end customerexperience across multiple channels and customer touch points. • Identifies critical conversion points, drop off points, and optimizes userfunnels. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experienceacross multiple channels and customer touch points. • Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Provide thought leadership andperspective for adoption.

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