LinkedIn Strategist

We're looking for a Strategist who thinks in hooks, speaks in wit, and has strong opinions about what makes content actually work. You'll own the voice and growth of two presences (personal + company) and repurpose that content to grow our X pages. You'll be the person who takes a half-baked idea and turns it into a post that makes people stop scrolling and start thinking. If your idea of a "great post" is a vague inspirational quote with 47 fire emojis, this isn't for you. If you've ever read something mediocre go viral and felt personally offended - you might be exactly right. What you'll own - Develop and execute content strategy for our founder's personal and the company page - Write, edit, and post consistently — hooks, carousels, long-form posts, comment replies, the whole ecosystem - Repurpose content for X — adapting tone and format to fit the platform's culture (they are not the same, and you know that) - Grow follower counts and engagement across both platforms with an actual strategy, not just vibes - Track performance, report on what's working, and pivot without being precious about it - Stay ahead of platform algorithm shifts, trends, and formats — and actually act on what you learn - Collaborate on ideas, extract insights from the founder, and translate them into compelling content What you're actually like - Genuinely funny — not "haha" funny, but smart-funny. There's a difference. - Creatively restless — you're always noticing what's working elsewhere and wondering how to apply it - A little obsessive about good writing — you rewrite your own messages before sending them - Direct, confident, and opinionated about content — but open to feedback when it's good - Organised enough to manage a content calendar, flexible enough to jump on a trend at 9am What you need to bring - A portfolio of or X content you've built or grown — numbers matter, but voice matters more - Exceptional English writing skills. You know the difference between "smart and sharp" and "trying too hard" - A natural sense of wit and sarcasm that lands without alienating (harder than it sounds) - Ability to write in someone else's voice without losing what makes it interesting - Strong grasp of what works on vs. X — they're different beasts and you treat them that way - Comfort with data: you check analytics, draw conclusions, and act on them - Self-direction — you don't need someone to hold your hand through every post Bonus: You've grown an account from scratch. Double bonus: You have opinions about why most content is boring and you're ready to prove it.

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