Freelancer Graphic Designer with Content Creation Expertise

Company: KaaryaConnectLocation: Remote (strong preference for candidates based in Hyderabad, Telangana, or AP)Employment Type: Freelance / Contract (with potential to extend)Experience: 3+ years in industryCompensation: NegotiableStart: Immediate in the next 24hrsCompany DescriptionKaaryaConnect is a growing startup focused on connecting households and communities with trusted, traditional service providers - purohits, astrologers, caterers, photographers, decorators, musicians, and more. We are building a digital ecosystem that respects Sanatana Dharma, local culture, and trust, while delivering a simple, app-based experience across India.We are a product-first, design-conscious team working across web and mobile apps, onboarding, and digital campaigns. As we scale provider onboarding and customer acquisition, we are looking for a freelance Graphic & Video Designer to own our visual storytelling across platforms.Role SummaryWe are looking for a hands-on graphic and video designer who can create:Short promotional videos and reelsApp explainer and onboarding videos (screen-record + overlays)Posters, banners, thumbnails, and performance creatives for digital campaignsConsistent visual assets aligned with our brand, in collaboration with UI/UX designers and developersYou will work closely with the Onboarding & Field Marketing Manager, UI/UX team, and Founders to support provider onboarding, marketing campaigns, and in-app communication.Role DescriptionIn this role, you will:Own the end-to-end creative output for video, static, and motion graphics.Convert product flows, app screens, and onboarding journeys into clear, engaging explainer videos.Support the onboarding team with creatives for provider recruitment, training, and communication.Work with the UI/UX and development teams to ensure brand consistency across app, website, and social media.Adapt creatives for multiple channels - Instagram, WhatsApp, YouTube, LinkedIn, website, and in-app banners.This role is ideal for someone who is independent, fast, and comfortable working with early-stage startups.Day-to-Day ResponsibilitiesCreate short-form videos and reels (15-60 seconds) explaining:How providers sign up and onboardKey benefits and features of the KaaryaConnect appCampaigns, offers, and success storiesDesign posters, social media posts, story cards, thumbnails, and banners for:Provider onboarding campaignsFestive and event-based promotionsBrand awareness and engagement contentWork with the product team to:Design and refine screens for tutorials (screen capture + overlays, callouts, labels)Highlight flows like login, profile creation, pricing setup, and calendar managementCollaborate with UI/UX designers to:Maintain brand guidelines (colors, fonts, iconography, imagery style)Ensure assets are production-ready for web and mobileCoordinate with the Onboarding & Field Marketing Manager to:Develop creatives for offline/online outreachSupport field campaigns with posters, flyers, and simple explainer videosManage and organize design files, video assets, and templates for reuse.Required Qualifications & Skills2+ years of experience in graphic design and video editing (agency, startup, freelance, or in-house).Strong portfolio showcasing:Social media creativesShort explainer or promo videosBasic motion graphics / text animationProficiency with design and video tools such as:Adobe Photoshop / Illustrator / XD or FigmaPremiere Pro / After Effects / DaVinci / CapCut (or equivalent)Ability to:Take a rough idea or product flow and convert it into clean, simple visualsAdd clear on-screen text, highlights, and pointers during screen recordingsDesign for mobile-first audiences (Reels, Shorts, Stories, WhatsApp creatives)Strong sense of layout, typography, spacing, and color balance.Comfortable working with remote teams, taking feedback, iterating quickly, and managing deadlines.

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