Search Engine Optimization Specialist

Location:Vadodara (Work from Office) Experience:4–7 Years (SEO / CRO / PLG SEO / AEO / SEO Analytics) Language:Fluent English (Mandatory) Company:ZeusInfinity Services Joining:ImmediateAbout the RoleZeusInfinity Services is a fast-growing global marketing and technology company helping B2B SaaS and service businesses scale throughfull-stack growth strategies . We are looking for aGrowth SEO Specialistwho goes beyond traditional SEO — someone who can driveconversion-led organic growth , leverageproduct-led SEO (PLG)frameworks, optimize forAI-driven search (AEO) , and builddata-driven SEO systemsthat directly impact revenue. This role is not just about rankings — it’s abouttraffic → activation → conversion → revenue .Core Responsibilities1. Growth-Led SEO Strategy (CRO + PLG Focus)Plan and executeend-to-end SEO strategies aligned with revenue and conversion goals BuildCRO-driven SEO funnels(Impression → Click → Engagement → Conversion) Identify and optimize: High-intent keyword clusters Bottom-of-funnel and product-led pages Conversion drop-off points in organic journeys Work closely with product/service teams to: BuildPLG SEO assets(tools, calculators, comparison pages, landing flows) Align SEO withuser activation and onboarding journeys2. Advanced SEO + AEO (AI Search Optimization)Optimize content for: Search engines (Google) Answer engines (ChatGPT, Gemini, Perplexity, etc.) Implement: Structured data / schema for AI discoverability Entity-based SEO and topical authority building Build strategies for: Featured snippets Zero-click searches AI-generated answer visibility3. Data-Driven SEO & AnalyticsDrive SEO decisions using: Google Analytics (GA4) Google Search Console Heatmaps / user behavior tools Analyze: CTR gaps Conversion rates from organic traffic Funnel drop-offs Runexperiments (A/B testing)on: Meta titles/descriptions Landing pages Content structure Build dashboards and insights for: Traffic quality (not just quantity) Revenue attribution from SEO4. SEO Execution ExcellenceExecute: Technical SEO audits & fixes Internal linking strategies (cluster-based) Content optimization (EEAT + intent match) Manage: Content refresh strategies Indexing and crawl optimization Identify and fix: Low-value pages Duplicate content Indexing inefficiencies5. Automation & Scalable SystemsBuild and managescalable SEO systems and workflows Leverage AI tools for: Content briefs Keyword clustering Internal linking Reporting automation Create repeatable frameworks for: Content production Link building SEO audits6. Project Ownership & DeliveryManage multiple SEO projects with clear: Weekly plans Deliverables Deadlines Track: Team productivity Capacity utilization Ensurespeed + quality execution7. Client Communication & Strategic OwnershipAct as theprimary SEO/growth point of contact Present: Growth strategies Performance insights Conversion-focused reports Shift conversations from: “rankings” → “business outcomes (leads/revenue)”8. Innovation & Growth ThinkingContinuously explore: New SEO trends (AI search, PLG, programmatic SEO) Growth loops & organic acquisition models Bring ideas that: Improveconversion rates ReduceCAC via SEO Accelerateorganic growth velocityRequirementsExperience & Skills4–7 years of experience in: SEO (mandatory) CRO / Conversion optimization SEO analytics / performance tracking Strong understanding of: PLG SEO / product-led growth concepts User journeys & funnel optimization Hands-on experience with: GA4, GSC, Ahrefs/SEMrush, Screaming Frog Experience in: Running SEO experiments / A/B testing Improving CTR, engagement, and conversion from organic trafficModern SEO & AI ReadinessExposure to: AEO (Answer Engine Optimization) AI-driven search ecosystem Familiarity with: ChatGPT, SurferSEO, Frase, or similar toolsMindsetStrongdata-first thinking Ability to connectSEO → revenue impact High ownership & execution speed Problem-solving and experimentation mindsetGood to HaveExperience in B2B SaaS / service-based companies Exposure to: Programmatic SEO Growth loops Landing page CRO toolsWhat Success Looks Like in This RoleIncrease in: Organic conversions (not just traffic) Lead quality from SEO Improved: CTR, engagement, and funnel efficiency Strong: SEO systems & scalable growth frameworks

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