Digital Marketing Executives - Junior (Vadodara Cand. Only)

Please apply only if you are from Vadodara or nearby cities and ready to relocate to Vadodara.About the RoleWe are looking for an proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.This role involves managing and executing marketing strategies, overseeing digital marketing efforts, and ensuring cohesive brand communication across various channels.Key Responsibilities:1.Marketing Strategy & Execution (Core Responsibility)Develop and execute quarterly and annual marketing plans.Plan and implement campaigns for product promotion, lead generation, and brand building.Ensure consistent branding and messaging across all channels.Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.2.Digital Marketing (Part of the Role)a) PPC & Lead GenerationPlan, manage, and optimise Google Ads and other paid campaigns.Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.Develop effective ad copies and assist with landing page enhancements.b) SEO & Website ManagementImplement on-page/off-page SEO strategies to improve organic search visibility.Conduct keyword research, optimise content, and review analytics.Coordinate with design/content teams to ensure SEO standards are met.3.Brand, Content & CommunicationOversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations.Maintain brand guidelines and ensure cohesive communication across the organisation.Work with internal and external creative teams for design and content execution.4.Exhibitions, Events & Offline MarketingLead planning and execution of marketing for exhibitions and trade shows.Support stall layout planning, branding materials, and event promotions.Manage lead handling and coordination before, during, and after events.5.Lead Management & CRM CollaborationEnsure prompt assignment of incoming leads to the respective territory managers.Track lead flow, progress, and campaign effectiveness.Work closely with the sales team to improve follow-up quality and conversion tracking.6.Market Research & Data ManagementConduct competitive research, pricing insights, and industry analysis.Prepare scraping data and market intelligence reports.Support management with MIS and performance dashboards.7.Performance Analysis & ReportingMonitor marketing KPIs across both digital and offline activities.Prepare regular performance reports with insights and improvement suggestions.Conduct A/B tests and track results for continuous optimisation.QualificationsMaster's in Marketing, Business, Communications, IT, or a related field.MBA – MarketingNote: Experienced - 1-2 years of Prior experience in Digital Marketing would be a plus.Immediate joiners only.Required SkillsExcellent communication, planning, and coordination skills.Strong understanding of digital marketing (PPC, SEO, analytics).Ability to independently manage marketing activities with high ownership.Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.Understanding of website platforms (WordPress, CMS tools).Ability to manage multiple projects and meet deadlines.Preferred SkillsExperience with LinkedIn, Facebook, and Instagram marketing.Knowledge of email marketing tools or automation platforms.Creative thinking and copywriting ability.Google certifications are an added advantage.Pay range and compensation packageExperience - Up to 4lpa (Depending upon interview)Equal Opportunity StatementWe are committed to diversity and inclusivity in our hiring practices.

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