Marketing Manager

6. Role & responsibilities 1. Lead Generation Plan and execute lead generation activities through digital and offline channels. Monitor analytics, prepare performance reports, and drive continuous optimization. 2.Strategic Planning Develop and implement marketing strategies aligned with company goals and market opportunities. Identify target markets and customer segments, and position the brand effectively. Manage annual marketing budgets and monitor ROI for all campaigns. 3. Brand Management Strengthen and maintain brand identity across all channels (digital, print, trade, and PR). Oversee content creation, design, and communication for brochures, packaging, and digital platforms. Ensure consistent and compelling storytelling in all brand touchpoints. 4. Market Research & Analysis Conduct competitor analysis, market trend studies, and customer insights to support decision-making. Identify new business opportunities, emerging markets, and product positioning strategies. 5. Team Leadership Lead and mentor the marketing team for effective campaign execution. Collaborate closely with Sales, Product, and Production teams to ensure alignment. 6. Events & Partnerships Plan and coordinate participation in exhibitions, trade fairs, and industry events. Build relationships with agencies, distributors, and media partners. Preferred candidate profile Bachelors or Masters degree in Marketing, Business Administration, or related field. 510 years of experience in marketing within the food processing, agro, or spice export industry. Experience in export marketing, trade events, and global business development preferred. Excellent leadership, creativity, and analytical thinking skills. Strategic thinker with hands-on execution ability. Strong background in consumer insights and brand positioning. Understanding of global markets, product certifications, and import/export regulations.

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