Digital Marketing Specialist – App Growth (Meta & Google)

We’re hiring an experienced, performance-driven Digital Marketing Specialist to scale app installs and in-app purchases (IAP) for Shuru App. Your core mission: drive high-quality users at the lowest CPI and maximize ROAS using Meta & Google Ads. This role is ideal for someone who understands full-funnel app growth—from install to purchase—and can take complete ownership of paid acquisition and optimization. Key Responsibilities: - Plan, build, and execute app install & in-app purchase campaigns across Meta (Facebook & Instagram) and Google (UAC, Search, Display, YouTube) - Optimize campaigns to reduce CPI, CPA and increase ROAS & LTV - Drive scalable growth for app installs, registrations, and in-app purchases - Manage and allocate marketing budgets efficiently across channels - Set up and analyze funnels using Firebase, Google Analytics, AppsFlyer/Adjust (or similar) - Track and report key metrics: installs, retention, conversions, ROAS, cohorts - Run A/B tests on creatives, audiences, bidding strategies, and landing flows - Execute retargeting & re-engagement campaigns to improve repeat purchases - Collaborate with product, content, and design teams for high-performing ad creatives - Monitor competitors, ad trends, and platform updates to stay ahead - Support SEO, push notifications, WhatsApp, and email marketing initiatives when needed Requirements: - 2–5 years of hands-on experience in performance marketing - Strong expertise in Meta Ads & Google Ads for app installs and IAP - Proven experience optimizing CPI, CPA, and ROAS - Working knowledge of Firebase, Google Analytics, Google Tag Manager - Experience with app attribution tools (AppsFlyer, Adjust, Branch, etc.) - Solid understanding of audience targeting, retargeting, and funnel optimization - Comfortable with data analysis, Excel/Sheets, and reporting - Ability to manage multiple campaigns independently - Experience in e-commerce or high-growth app startups is a big plus What You’ll Love: - Be part of a VC-backed startup with 30M+ installs - Founders who have previously scaled apps to 100M+ installs - Direct ownership of app growth & revenue impact - Fast-paced environment with high learning & decision-making freedom - Collaborative team culture with real growth opportunities How to Apply: Send us: - Your resume - A portfolio or brief summary of past app campaigns (CPI, ROAS, scale achieved) Let’s grow Shuru App—faster, smarter, and profitably.

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