Marketing Specialist

About High Volt AnalyticsHigh Volt Analytics builds AI-powered business solutions that help teams turn data into decisions, automate reporting (including board packs), and stay audit-ready. About the product (Quantum Immigration)One of our key SaaS products is Quantum Immigration, built for international education & immigration consultants. It supports ranked course & university matching, eligibility gap analysis, centralized document review/verification, consultant approval workflows, integrated client communication, and an end-to-end immigration timeline designed to reduce drop-offs and save consultants time. The roleWe’re hiring a hands-on B2B SaaS marketer with 2–3 years’ experience in a startup environment who can manage end-to-end marketing: digital campaigns, content strategy, product positioning, and lead generation. You’ll work closely with the founder/product team to craft messaging, build pipeline, and create repeatable growth loops.What you’ll do:Own our go-to-market execution across web, content, email, and paid/organic channelsDevelop and refine product positioning & messaging (ICP, value props, differentiation, pricing/packaging inputs)Build and execute a content strategy (SEO pages, case studies, landing pages, blogs, LinkedIn content, lead magnets)Run demand generation & lead gen: campaigns, funnels, landing pages, conversion tracking, lead scoring, nurture flowsManage digital marketing: LinkedIn/Google ads (as needed), retargeting, email marketing, basic marketing opsImprove website performance: landing page structure, CRO experiments, and messaging clarityTrack and report performance: MQL/SQL pipeline, CAC signals, conversion rates, channel ROICollaborate with sales/customer-facing teams to turn insights into stronger campaigns and contentWhat we’re looking for:2–3 years in B2B SaaS marketing, ideally in a startup or fast-moving environmentProven experience across content + digital + lead generationStrong understanding of product marketing fundamentals (positioning, ICP, messaging, competitive narrative)Ability to write clearly (or manage writers) and ship consistentlyComfort with analytics and experimentation (GA4/basic funnels, UTM hygiene, A/B testing mindset)Self-starter: you can plan, execute, measure, and iterate without heavy processNice to have:Experience marketing to consultancies, professional services, or education/immigration ecosystems HubSpot (or similar CRM/marketing automation), basic lifecycle email nurturingSEO experience (keyword mapping, on-page optimization, content briefs)Case study/storytelling experience for B2B buyers

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