Brand Strategist Lead

About the Company:Ink In Caps (We are a fast-growing technology-led experiential marketing agency that works with top brands across the automotive, BFSI, consumer goods, and real estate sectors. Our work blends innovation, technology, storytelling, and execution. From interactive installations to AI, AR/VR, IoT experiences, and immersive content, we create memorable, measurable brand experiences.Role: Brand Strategist LeadLocation: MumbaiExperience: 4–8 years in Brand Strategy About the RoleWe are looking for a Brand Strategist Lead who can own and drive end-to-end brand strategy for clients across categories. This role sits at the intersection of strategy, storytelling, and design—Someone who not only thinks deeply about brands but can also translate that thinking into sharp presentations, persuasive decks, and clear creative direction. You will lead brand engagements, collaborate closely with design teams, and serve as a trusted strategic partner to clients.Key ResponsibilitiesLead the development of brand strategies including positioning, purpose, architecture, tone of voice, and go-to-market frameworksOwn strategic storytelling — translate insights into compelling pitch decks, brand narratives, and presentationsCreate and present client-ready decks (preferably using Figma) for pitches, workshops, and ongoing engagementsFacilitate brand workshops, discovery sessions, and stakeholder interviewsAct as a client-facing strategic lead, managing conversations, expectations, and feedbackPartner closely with design, research, and marketing teams to ensure strategy is effectively brought to lifeGuide and mentor junior strategists and contribute to building the firm’s strategic IPSupport new business pitches and proposal developmentWhat We’re Looking ForBackground & EducationBachelor’s degree in Design, Communication, Business, or related fieldPost-graduate degree in Brand Strategy, Strategic Design, or similar preferred (e.g., from a reputed design, business, or strategy institute)Experience4–8 years of experience in a brand consultancy, creative agency, or strategy firmStrong exposure to brand-led projects across identity, positioning, or growth strategyProven experience in client-facing roles.Core SkillsDeep understanding of brand strategy frameworks, consumer insight, and market positioningStrong storytelling and narrative-building abilityExcellent presentation and deck-building skills (experience with Figma strongly preferred)Comfortable working with design teams and translating strategy into creative outputsConfident presenter who can influence senior stakeholdersPerks & QuirksInnovative Environment: A workspace that encourages creativity, experimentation, and collaboration.Fun Culture: Join a team that values humor, camaraderie, and genuine support.Growth Opportunities: We’re committed to your personal and professional development—and we’ll make sure you keep leveling up.Job location – Goregaon East – MumbaiOffice timings – Monday to Saturday 10.30 am to 7.30 pm (2nd and 4th Saturday and all Sundays will be holiday)Thanks & Regards,Priyanka DalviSr. Manager - HR & AdministrationIIC Interactive labs Pvt. Ltd.Contact Details - 7021050639 / hrteam@

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