Performance Marketing

As aManager – Performance Marketing , you will play a critical role in planning, executing, and optimizing performance-driven campaigns across multiple paid channels. You’ll work closely with cross-functional teams and industry leaders from brands likeMicrosoft, Uber, PayPal, Airtel, Jio , and more — gaining hands-on exposure to AI-powered growth marketing at scale .Key Responsibilities Plan, execute, and optimize performance marketing campaigns acrossGoogle Ads, Meta (Facebook & Instagram), LinkedIn Ads, YouTube Ads, Twitter Ads , and programmatic platforms. Drive measurable business outcomes by optimizingROI, CPA, ROAS , and overall funnel performance using data and AI-driven insights. Implement full-funnel performance strategies acrosssearch, display, video, social, and paid acquisition channels . Analyze audience behavior, performance trends, and conversion data to createhigh-performing, audience-specific campaigns . Manage and optimize media budgets efficiently to support scalable growth and revenue targets. Collaborate withcontent, design, analytics, and product teamsto ensure effective campaign execution and messaging alignment. ConductA/B testingon creatives, landing pages, and audiences to improve engagement and conversion rates. Monitor, track, and report campaign performance, translating data intoclear insights and actionable recommendations . Stay updated with platform changes, emerging ad formats, and performance marketing best practices. Support automation initiatives and CRM integrations to enhance marketing efficiency and attribution.✨Requirements Bachelor’s or Master’s degree inMarketing, Business, or a related field . 3-4 years of experiencein performance or digital marketing with hands-on campaign management experience. Strong expertise inGoogle Ads, Meta Ads . Proficiency inGoogle Analytics, Google Tag Manager , and performance tracking frameworks. Solid understanding ofbidding strategies, audience segmentation, attribution models, and CRO . Experience working with marketing automation tools, CRMs, and analytics platforms. Strong analytical mindset with a data-driven approach to optimization and decision-making. Ability to work independently while collaborating effectively with teams. Clear communication skills to present insights and performance updates to stakeholders.Nice to Have Google Ads, Meta Blueprint, or other platform certifications. Experience withAI-powered marketing toolsand automation workflows. Working knowledge ofSEO, email marketing, and content-led growth . Exposure toCDPs, first-party data strategies , or international campaigns.Ready to Join Us? If you thrive on performance, love data, and want to scale impactful digital campaigns in an AI-first ecosystem —apply now . Let’s build the future of performance marketing together atGrowthJockey✨

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