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Job Title:

Senior Performance Marketer

Company: PU Prime

Location: Tumkur, Karnataka

Created: 2025-11-19

Job Type: Full Time

Job Description:

We are seeking a highly skilledSenior Performance Marketing Managerwith proven experience in theoffshore FX/CFD trading industryto lead our paid media strategy. This role requires expertise in acquiring high-quality trader leads, optimizingFTD growth , and maximizingROIacross multiple advertising platforms. The ideal candidate will have managed large budgets, worked in fast-paced trading environments, and delivered measurable results in competitive global markets.Key Responsibilities: Paid Media Strategy & Execution Develop and execute multi-channel paid advertising campaigns Google Ads to drive high-value FX trader acquisition. Implement geo-targeted strategies focusing on priority markets. Manage large-scale monthly budgets efficiently to achieve targeted CPA and ROAS. Lead Generation & FTD Optimization Optimize campaigns for high-quality lead generation and maximizeFirst Time Deposit (FTD)rates. Work closely with the Sales & BD teams to ensure lead quality aligns with deposit conversion targets. Design and execute retargeting strategies to increase deposit conversion and trader lifetime value. Data, Tracking & Reporting Monitor and analyze campaign performance metrics: CPA, CPL, CTR, Conversion Rate, ROAS, FTD volume, and Cost per FTD. Utilize analytics, tracking, and attribution tools (Google Analytics, GA4) Produce weekly and monthly performance reports with actionable insights for management. Team Collaboration Collaborate with cross functions and global team to develop high-converting creatives and landing pages. Coordinate with compliance teams to ensure ad content adheres to offshore FX advertising regulations.Job Requirements: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). 5+ yearsof paid performance marketing experience, withat least 2 years in the offshore FX/CFD brokerage industry . Proven track record of managingsix- to seven-figure monthly ad budgets . Deep expertise in paid platforms: Google Ads, Meta, TikTok, Programmatic, Native Ads. Strong understanding of FX trading audiences, funnel behavior, and trader acquisition strategies. Experience with affiliate and IB paid campaigns is a plus. Strong analytical skills and experience with advanced tracking tools. Ability to work in high-pressure, ROI-focused environments. Fluency in English (additional languages relevant to target markets are a plus).

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