Growth & Performance Marketing Specialist

DevsLane is looking for a Growth & Performance Marketing Specialist who will take end-to-end ownership of paid campaigns and broader marketing initiatives. This is a high-ownership role and ideal for someone who enjoys building marketing from scratch in a lean setup.You will work closely with leadership to shape growth strategy, execution, and experimentation. Company ProfileDevsLane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.Job ResponsibilitiesPerformance MarketingPlan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)Manage campaigns for lead generation, brand awareness, and conversionsConduct keyword research, audience targeting, and A/B testing of creatives and copiesTrack and optimize key metrics: CPC, CPA, CTR, ROAS, conversionsManage budgets efficiently to maximize ROISet up and maintain conversion tracking, Meta Pixel, Google Analytics, and GTMShare weekly and monthly performance reports with insights and recommendationsGrowth & Brand MarketingAct as the first marketing hire, owning both execution and ideationProactively suggest and test new growth channels beyond ads (content, LinkedIn, email, website optimization, partnerships, etc.)Help refine brand messaging, positioning, and value propositionsCollaborate with designers, content writers, or freelancers when requiredBuild simple marketing processes, dashboards, and documentationIdentify ICPs and suggest campaign angles aligned with business goalsRequired Skills & Qualifications1–4 years of hands-on experience with Google Ads and Meta AdsStrong understanding of performance marketing metrics and funnelsExperience in lead generation campaigns (B2B preferred)Familiarity with Google Analytics, GTM, and Meta Business ManagerAbility to work independently with minimal hand-holdingStrong analytical thinking and problem-solving skillsComfortable taking ownership in a lean setupGood to HaveExperience as a solo marketer or early marketing hireExposure to B2B services or tech companiesUnderstanding of landing page CROBasic copywriting sense for ad creativesExperience working directly with founders or leadership teamsCompensation RangeINR 6 – 10 LPA (based on candidature and profile)Working Days & ShiftsMonday to Friday (10 am to 7 pm) Location of PostingRemoteHow to ApplyFill out the form here ⇒  Shortlisted candidates will be contacted for further rounds.Contact UsEmail ⇒ Website ⇒ https:

Apply Now