Performance & Growth Marketer (AI-led)

Transform Growth at India's Trusted GMAT/GRE & MBA Admissions BrandCrackverbal (est. 2006) needs a Performance & Growth Marketer who owns outcomes, not vanity metrics.You'll turn traffic into booked consultations, optimize funnels across every touchpoint, and use AI-enhanced workflows to move the numbers week over week. You'll partner directly with our founder, ads agency, and in-house engineer— less fluff, more lift.What You'll Own: Conversion Optimization Shape offers, landing pages, and A/B tests; ship quick iterations with engineering support Optimize funnel performance from traffic to consultation bookings Focus on high-impact experiments that drive measurable revenue growth Lifecycle & Campaign Management Run targeted email/WhatsApp journeys that re-engage database and support launches Coordinate webinar funnels and nurture sequences using AI-enhanced tools Design campaigns around actual booking behavior, not just engagement YouTube Growth Operations Optimize content for discovery and retention (titles, metadata, thumbnails, end screens) Test thumbnail performance and swap low-CTR variants within 72 hours Track and improve CTR, average view duration, and subscriber conversion Analytics & Performance Tracking Maintain clean UTMs, GA4 goals, and performance dashboards Deliver focused weekly reports with clear next actions Keep testing backlog prioritized for maximum ROI impact Agency & Team Coordination Brief ads agency with clear performance targets and creative direction Coordinate with motion freelancer on video assets and creative needs Close feedback loops with results and optimization recommendationsYou're Perfect If: 2-5 years performance marketingwith portfolio showing measurable improvements Conversion-focused copywritingand comfortable with Webflow/HTML/CSS basics Analytics proficiency:GA4, Tag Manager, CRM management, UTM discipline YouTube optimization experienceand thumbnail testing knowledge AI workflow comfortfor content creation and campaign automation Results-driven mindset:Weekly metrics reviews energize you, not stress you outSuccess Means: Higher consultation booking ratesfrom existing traffic Improved email engagementdriving actual appointments Better YouTube performanceacross discovery and retention metrics Clear weekly winsin funnel optimization and conversion improvementsWhy This Works: Direct founder partnershipon strategy and growth initiatives Profitable businesswith marketing budget and growth focus Modern tech stackincluding AI tools and experienced team support Impact-focused rolewhere your wins directly drive company growth

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