Email Marketing Manager

Job Responsibilities :Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling and implementation1. Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs and recipients unlikely to engage2. Ensure that email creative is visually compelling and on-brand, with appropriate communication3. Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.4.Track, analyze and report metrics of email campaign performance and provide recommendations for improvement5. A/B test subject lines and creative and build winning attributes into future email campaigns6. Use UTM tracking & review email heatmaps for improved email performance7. Create and maintain email marketing calendar8. Work with internal teams to make sure content is relevant and meaningful9. Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over-emailing10. Ensure we keep our email sender score/domain authority within recommended levels11. Create and implement email policies and best practices12. Implement automated nurture and drip campaigns to keep subscribers engaged13. Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion14. Work with relevant third-party publications to manage and coordinate paid email campaigns.

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