Digital Marketing Specialist

Job Title: Digital Marketing Specialist We are seeking a highly skilled digital marketing specialist to join our team. The ideal candidate will have a strong understanding of paid media strategy, A/B testing and media buying on various platforms. The role requires the ability to develop and execute paid media strategies across multiple platforms for large brands in the US, create campaign optimizations backed by data that drive client ROI, build sales-winning audits and pitch decks for new clients, maximize efficiency and campaign performance using AI tools, and stay up-to-date with platform updates across Google, Meta, TikTok, and Microsoft ads. Key Responsibilities: Develop and execute paid media strategies to help clients achieve maximum return on investment (ROI) from their ads. Drive paid media strategy across multiple platforms for large brands in the US. Create campaign optimizations backed by data to drive client ROI. Build sales-winning audits and pitch decks for new clients. Maximize efficiency and campaign performance using AI tools. Requirements: 3+ years experience running paid media campaigns across Google, Meta, TikTok, and Microsoft ads. Strong understanding of the paid media landscape in the US market. Successful history of optimizing medium to large budget ad spends. Experience building out strategy decks and account audits. Understanding of conversion tracking and revenue attribution. Track record of running multiple accounts simultaneously. Comfortable with data analysis and reporting on performance. Proficiency in advanced AI tools. Bonus Points: Experience with auditing new client paid media accounts, Pinterest, Snapchat, or Amazon ads. Working with enterprise clients.

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