Freelance Graphic Designer

TaxBuddy helps millions of Indians file taxes quickly and accurately, combining expert assistance with AI. We’re growing fast on Instagram, YouTube, and WhatsApp. We’re looking for a social-first designer who can turn complex money topics into thumb-stopping visuals.What You’ll DoDesign daily social content: Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, LinkedIn creatives, and WhatsApp broadcast art.Own the visual system: Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.Concept → Creative: Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.Motion & video support: Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.Data-informed design: Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A/B tests (e.g., two thumbnail variants).Speed + quality: Turn around quick news-reactive posts without sacrificing clarity or brand tone.Collaborate: Work closely with content, copy, and performance teams to align on campaign objectives and timelines.Asset management: Maintain a clean, searchable library of design files and templates.What You’ve Done (Must-Haves)2–5 years of hands-on social design experience for consumer brands or media (finance/fintech is a plus).A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects/Premiere for motion.Comfort with data visualization (turning numbers into clean, digestible graphics).Solid typography & layout fundamentals, with sharp attention to detail and consistency.Ability to work in fast sprints, manage multiple briefs, and deliver on deadlines.Fluency in English; working knowledge of Hinglish tone for culturally relevant posts.Nice to HaveExperience designing for WhatsApp campaigns and YouTube (thumbnails that drive CTR).Knowledge of AI/automation tools (e.g., Firefly, Midjourney, Runway) to speed up workflows.Basic illustration skills (simple, on-brand characters/icons).Understanding of Indian tax/personal finance content and what hooks drive shares.How We Measure Success (KPIs)Growth in shares, saves, and completion rate on carousels/reels.CTR uplift on thumbnails and ad creatives.Production velocity: quality output per week without rework.Consistent brand adherence and reduced time-to-publish.What You’ll GetImpact: Your designs will educate millions and demystify money.Creative freedom with a data-driven team that loves to experiment.Learning budget, modern tools, and a collaborative, no-ego culture.

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