Campaign Manager

CRM Campaign ManagerPurpose: Execute multi-channel CRM campaigns with technical precision, ensuring seamless delivery of personalized communications across the customer lifecycle.Key Responsibilities:Build and deploy email, push, SMS, and in-app campaigns in marketing automation platformsCreate dynamic content blocks, templates, and personalization logicImplement segmentation queries and audience selection criteriaSet up A/B tests, control groups, and campaign measurement frameworksQA campaigns across devices, clients, and markets before deploymentTroubleshoot campaign delivery issues and optimize technical performanceMaintain campaign calendar and coordinate with lifecycle marketing teamsDocument technical processes and maintain campaign build standardsRequirements:3-5 years experience building campaigns in enterprise marketing platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.)Proficiency with HTML/CSS for email and in-app messagingKnowledge of SQL for audience segmentation and data queriesUnderstanding of personalization engines and dynamic contentDetail-oriented with strong QA and testing mindsetAbility to work in fast-paced environment with multiple campaigns simultaneouslyExperience with AMPscript, Liquid, or similar templating languages beneficial

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