Digital Advertising Expert

Key Role: Senior Digital Advertising Specialist We seek a seasoned expert to spearhead our digital advertising efforts, elevating team capabilities and driving measurable growth. Responsibilities: Create and execute comprehensive advertising strategies across multiple channels, including Meta, Google, TikTok, and others. Develop sophisticated targeting approaches to optimize campaign performance and reach. Oversee the scaling of significant ad spend while focusing on sustainable ROI and growth. Analyze campaign data in-depth, derive actionable insights, and present strategic recommendations to stakeholders. Collaborate with cross-functional teams (creative, analytics, content, sales) to align paid media initiatives with business objectives. Mentor junior team members, sharing best practices and developing career plans. Stay up-to-date on industry trends, ad tech innovations, and platform changes, implementing proactive solutions in campaigns. Present clear, organized reports on campaign performance and strategic recommendations. Qualifications: 4–6+ years of experience in paid digital advertising, with a proven track record of scaling ad campaigns with mid-to-large budgets and internationally. A solid understanding of Ads Manager, Google Analytics, conversion tracking, and attribution models. A grasp of the full digital advertising funnel (awareness, acquisition, retention). An analytical mindset, capable of turning numbers into winning strategies. A strategic thinker with leadership potential and ability to operate autonomously. Excellent written and verbal communication, presentation skills, and stakeholder management. Bonus: experience with eCommerce, marketing automation tools, or programmatic platforms.

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