MarTech Specialist

Job Opportunity: MarTech Specialist Location: Remote | Global Team Collaboration About Us At Helium, we believe in transforming data into powerful customer experiences. We work with some of the most forward-thinking brands, helping them unlock the full potential of their digital ecosystems. Our India-based MarTech team is expanding, and we're looking for a MarTech Specialist who thrives at the intersection of technology, analytics, and marketing strategy. If you're passionate about it and want to make a real impact on client decision-making, this role is for you. Role Overview As a MarTech Specialist, you will be responsible for managing and optimizing Adobe stack to deliver personalized journeys and actionable insights. You'll work closely with global stakeholders / clients, collaborating with marketing, analytics, and engineering teams to design, execute, and optimize customer experiences. This role is a mix of client handling, technical expertise, and strategic decision-making. Key Responsibilities Act as the primary client-facing MarTech expert for India operations, guiding strategy and execution Manage, configure, and optimize Adobe Solutions: Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe Journey Optimizer (AJO), Adobe Target Partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goals Build and maintain tagging strategies, data layers, and implementation of best practices Analyze customer data to generate actionable insights for campaign targeting, personalization, and engagement Support and optimize A/B and multivariate testing strategies with Adobe Target Troubleshoot and resolve technical and data issues in the MarTech stack Stay updated on industry trends, Adobe product updates, and best practices Provide training, documentation, and knowledge-sharing across internal teams Qualifications & Skills ·      Hands-on experience with Adobe Suite: Analytics, CJA, AEP, Launch, AJO, Target ·      Strong knowledge of digital marketing concepts, customer journeys, and personalization ·      Familiarity with JavaScript, web tagging, and data collection frameworks (a plus). ·      Strong analytical mindset with problem-solving skills ·      Excellent communication & client-handling abilities, able to simplify technical concepts ·      Relevant Adobe certifications (preferred) ·      Bachelor's degree in marketing, Computer Science, Data Analytics, or related field Why Join Helium? ·      Working with industry-leading Adobe technology ·      Be part of a collaborative, innovative, and global team ·      Opportunity for career growth, leadership exposure, and professional certifications ·      Competitive salary + benefits package ·      Flexible remote-first working environment Interested? Apply now via Easy Apply or share your CV with us Join us in shaping the future of customer experiences with data, creativity, and technology

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