Senior Marketing Manager

Key ResponsibilitiesStrategic Marketing & Planning· Develop and execute integrated marketing and branding strategies · Work closely with the Business Head to define target segments, positioning, and go-to-market strategies.· Design domain- and account-specific marketing strategies and drive the creation of relevant sales and campaign collaterals.· Define, improve, and implement brand guidelines aligned with company’s branding strategy.Brand Strategy & Collateral Development· Develop and continuously enhance the organization’s branding strategy aligned with company’s vision, covering industry verticals, sub-domains, and technology streams.· Own the creation of marketing collaterals such as flyers, brochures, presentations, case studies, and sales decks.· Oversee the development of high-quality marketing assets, including videos and visual content.Digital, Social & Web Presence· Oversee and ensure regular updates to the company website and social media channels with impactful, relevant content.· Ensure digital content aligns with brand positioning, service offerings, and business priorities.Event & Tradeshow Management· Planning and execution of participation in trade shows, exhibitions, and industry events.· Coordinate end-to-end activities including event planning, booth design, logistics, and promotional materials to ensure a high-impact brand presence.Digital Marketing Management· Manage and coordinate with creative, branding, and digital marketing agencies for campaign execution.· Ensure timely delivery, quality outcomes, and adherence to allocated marketing budgetsQualifications and Skills Required· Bachelor’s degree (B.E./B.Tech./B.Sc.) in Engineering or Science with an MBA in Marketing (mandatory).· 9–15 years of progressive marketing experience, preferably in IT services, software services, or product engineering organizations.· Strong experience in brand strategy, marketing communications, content development, and event/trade show management.· Strong team management and organizational skills with high attention to detail.· Hands-on familiarity with marketing platforms and tools such as WordPress, HubSpot, Adobe Creative Suite, Google Analytics, LinkedIn Campaign Manager, etc. (preferred).· Experience working with international markets and multicultural teams is highly desirable.

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