Senior Script Writer

Role: Senior Writer – Performance & Brand @ Little JoysWe’re looking for a Senior Writer who understands how writing today goes beyond words. It’s about formats, platform-led storytelling and execution.What you’ll doWrite scripts for performance marketing & brand ads across Meta, YouTube & digital platforms.Proactively suggest IG-native formats & trends that are working on-platformCollaborate closely with category, brand & NPD teams on business objectives & narratives. Own scripts from concept → production → post-productionLead shoots creatively: pre-production planning, on-ground direction & post productionCoordinate with editors to ensure scripts are visually represented accuratelyTrack performance of creatives and suggest optimisation / mitigation wherever neededMaintain QC & brand hygiene across all assetsUse AI as an enabler to improve speed, efficiency and experimentation and not a replacement for creative thinking What we’re looking for 3-5 years of experience in creative writingStrong understanding of PM frameworks, hooks, retention & creative storytelling High ownership towards brand objectives Ability to analyse & course correct

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