Content Writer

Content Writer – Insurance, Health & Wellness (3–4 Years Experience)Summary: We’re looking for a talented and detail-oriented Content Writer with strong experience in insurance-focused content and D2C health & wellness communication. If you understand the nuances of insurance products, can simplify complex topics, and can create compelling consumer-first content; this role is for you.Key Responsibilities- Create clear, accurate, and engaging content for insurance products (GMC, Fire, Marine, Workmen Compensation, SME packages, etc.). - Write product explainers, brochures, website pages, FAQs, claim-process guides, policy comparison content, endorsement notes, etc. - Work closely with product, underwriting, and sales teams to ensure content accuracy and compliance. - Develop B2B content for corporate decision-makers and SMEs. - Draft D2C-focused communication for wellness campaigns, preventive care programs, seasonal health initiatives, and awareness drives. - Create campaign messaging for social media, in-app notifications, emailers, landing pages, and digital ads. - Build storytelling-driven content for lifestyle and healthcare engagement.Required Qualifications & Experience- 3–4 years of professional content writing experience. - Prior experience writing insurance-related content (life, general, or health insurance). - Ability to write both B2B (corporate, enterprise, SME) and D2C consumer-facing content. - Strong understanding of insurance terms, compliance-related communication, and product documentation. - Excellent command of English with strong grammar, structure, and clarity. - Experience writing for digital platforms—website, social media, emailers, blogs, landing pages. - Understanding of healthcare, preventive care, wellness, or lifestyle content is a strong plus. - Ability to work in fast-paced environments with tight deadlines. - Graduation in English, Journalism, Mass Communication, Marketing, or related fields (preferred, not mandatory).

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