Hiring for Marketing Specialist - B2B

We are looking for an experienced Digital & Content Marketing Lead of B2B marketing experience, preferably in IT services or technology (BFS exposure is an advantage). This role will drive end-to-end content strategy and digital execution, including the creation of case studies, solution briefs, whitepapers, and marketing assets in collaboration with delivery SMEs.Job Description:Key ResponsibilitiesCreate and publish case studies, solution briefs, whitepapers, and marketing visuals (working with delivery SMEs for accuracy).Manage website updates and product/service pages (content refresh, basic UX/content structuring).Own LinkedIn execution: organic calendar, post creation, community engagement, and paid campaign support.Support SEO basics (content SEO, keyword alignment, on-page improvements) and track performance.Publish monthly reports on traffic, engagement, MQLs, and campaign performance.Experience / Skills7–12 years in B2B digital marketing, preferably in IT services/technology (BFS exposure is a plus).Strong content writing ability with an executive tone; comfortable producing assets end-to-end.Hands-on with LinkedIn, basic SEO, and analytics (Google Analytics/LinkedIn insights)Familiarity with Zoho CRM is a plus. Zoho preferred; HubSpot/Salesforce acceptable.Knowledge and Marketing of AI-based solutions is a plusHigh ownership, speed, and attention to detail (able to work with minimal supervision).To support work timing 05.30 PM IST to 02.30 PM IST

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