Performance Marketing Specialist - On Contract (Amazon India)

JOB DESCRIPTIONWith one of the world’s largest online performance marketing ecosystems, Amazon continues to redefine customer acquisition and retention through a unique blend of technology, scale, and innovation. Our marketing charter is grounded in measurable impact—leveraging in-house tools and data-driven strategies to automate and scale campaigns that bring in new customers and maximize their lifetime value.We are looking for a highly driven Performance Marketing Specialist to manage and scale multiple performance marketing channels including Search, Social, and Outbound (Push/WhatsApp). This role requires a strong balance of analytical thinking, execution excellence, and creative communication, along with the ability to work independently in a fast-paced environment.KEY RESPONSIBILITIES:  Own and manage end-to-end performance marketing campaigns across:    Paid Search (Google Ads, Bing, etc.)   Paid Social (Meta, LinkedIn, Twitter/X, etc.)    Outbound channels (Push Notifications, WhatsApp)   Plan, execute, monitor, and optimize campaigns to drive performance metrics such as ROI, CPA, conversions, and growth  Analyze campaign performance using data-driven insights and recommend optimizations  Work cross-functionally to align marketing initiatives with business goals  Ensure accurate tracking, reporting, and performance measurement across channels  Quickly ramp up on new platforms, tools, and campaign structures as required  Operate with a strong sense of ownership, accountability, and bias for action BASIC QUALIFICATIONS  Proven experience managing multiple performance marketing channels simultaneously  Hands-on experience in cross-channel campaign execution and optimization (Search, Social, and Outbound)  Strong analytical, problem-solving, and logical thinking skills  Ability to interpret data and translate insights into actionable strategies  Creative mindset with clear and effective communication skills  Ability to work independently with minimal supervision  Comfortable operating in fast-paced, high-ownership environments PREFERRED QUALIFICATIONS  Experience managing large-scale or high-impact performance campaigns  Exposure to experimentation frameworks, A/B testing, and funnel optimizationExperience working in high-growth, tech-driven environments

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