Founding Content Marketer

We're looking for our first dedicated marketing hire to own how our B2B product shows up in the world — primarily through organic content on X and Instagram (and wherever else our buyers actually hang out). This isn't a /"post 3 times a week and check the box/" role. You'll shape our voice, build an audience from the ground up, and turn content into a real growth channel.Paid ads exist as a secondary lever. Organic is the main game.You'll work directly with the founders, sit close to the product, and have the freedom (and responsibility) to figure out what works.What you'll doOwn our presence on X and Instagram end-to-end — strategy, writing, posting, engaging, iteratingDevelop a sharp, distinctive point of view for the brand and turn it into threads, posts, carousels, short-form video, and whatever format the channel rewardsGhostwrite and amplify content for the founders (a big part of B2B organic growth is founder-led)Talk to customers regularly — sit in on sales calls, read support tickets, understand the buyer deeply enough to write things that actually resonateExperiment constantly. Track what's working. Double down on it.Use paid sparingly to amplify organic posts that are already proving themselvesHelp us figure out which other channels (LinkedIn, YouTube, newsletters, communities) are worth expanding intoWhat we're looking for2–5 years of experience in content, social, or growth marketingProof you've done this before — you've personally grown a B2B product, brand, or your own account from near-zero to a real, engaged audience. We want to see the actual posts, threads, and numbers.You write well in public. This is non-negotiable. Send us links to things you've written that you're proud of.You have taste. You can name your favorite B2B accounts on X and articulate what makes them good.Founder energy. You're excited to learn the product deeply, talk to customers, and own outcomes — not just execute a content calendar someone else built.Comfort being on camera or ghostwriting for those who are. One of these has to be true.Nice to haveExperience with B2B SaaS specificallyA personal audience on X, LinkedIn, or YouTubeBasic comfort with design tools (Figma, Canva) and short-form video editingFamiliarity with paid social as an amplifier (not a primary skill, but useful)

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