Head - Corporate Branding

Role ObjectiveLead the organizations corporate brand strategy and strengthen brand equity through impactful BTL activations, corporate communications, and stakeholder engagement.Key ResponsibilitiesDefine and execute corporate branding strategy aligned with organizational vision.Lead BTL marketing initiatives including events, exhibitions, sponsorships, trade shows, and POS branding.Oversee corporate communications, PR, and CSR branding to ensure consistent messaging.Manage agency and vendor relationships to deliver high-quality campaigns within budget.Monitor brand health metrics and drive initiatives to improve awareness, recall, and perception.Champion internal branding programs to enhance employee engagement and advocacy.QualificationsMBA/PG in Marketing/Communications.10+ years of experience in corporate branding and BTL marketing.Strong leadership, stakeholder management, and vendor negotiation skills.Proven track record of delivering large-scale brand activations.

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