Junior Google Ads Manager / PPC Executive

Please Note: We are looking for individual candidates to Work From Office.Location: Thane (W)We are seeking a motivated and detail-oriented Junior Google Ads Manager to assist in managing and optimizing Google Ads campaigns. The ideal candidate should have a foundational understanding of Google Ads and digital marketing, with a willingness to learn and grow in a fast-paced environment.This role is perfect for someone looking to build a career in PPC advertising while gaining hands-on experience with Google Ads.Roles & Responsibilities:1. Campaign Setup & Management- Assist in setting up and launching Google Ads campaigns for Search, Display, Shopping, and Video. - Upload ad creatives and configure targeting options based on campaign goals. - Perform daily monitoring and adjustment of ads to improve performance. - Ensure campaigns follow Google Ads best practices and guidelines.2. Keyword Research & Optimization- Conduct basic keyword research using Google Keyword Planner and other tools. - Identify and suggest relevant keywords to target. - Implement negative keywords to prevent irrelevant clicks and wasted ad spend.3. Ad Copy Creation & A/B Testing- Assist in writing ad copy that aligns with the target audience and campaign goals. - Collaborate with senior team members to create A/B tests for ad variations. - Monitor test results and suggest optimizations to improve click-through rates (CTR).4. Performance Monitoring & Reporting- Track and analyze campaign performance using Google Ads and Google Analytics. - Generate basic performance reports and highlight key findings. - Identify areas for improvement and communicate insights to the team.5. Bid & Budget Management- Assist in managing bids and budgets to ensure optimal performance. - Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS). - Suggest adjustments to bidding strategies based on campaign performance.6. Landing Page Review & Optimization- Collaborate with the web development team to ensure landing pages align with ad content. - Identify opportunities to improve conversion rates through better landing page design.7. Remarketing & Audience Targeting- Assist in setting up remarketing campaigns to re-engage potential customers. - Create audience lists and manage audience segmentation to improve targeting.8. Learning & Staying Updated- Stay informed about Google Ads platform changes, trends, and best practices. - Take Google Ads certification courses and other relevant training to enhance knowledge. - Experiment with new ad formats and features under the guidance of senior team members.Requirements:1. Education & Experience- 0–1 year of experience in Google Ads or digital marketing (internships or certifications are a plus). - Basic understanding of Google Ads, PPC concepts, and digital marketing principles.2. Technical Skills- Familiarity with Google Ads, Google Analytics, and Google Tag Manager. - Basic knowledge of keyword research tools like Google Keyword Planner. - Proficiency in Microsoft Excel/Google Sheets for data analysis.3. Analytical & Problem-Solving Skills- Strong analytical skills with the ability to interpret data and identify trends. - Ability to troubleshoot campaign issues and recommend improvements.4. Communication & Collaboration Skills- Good written and verbal communication skills. - Ability to work collaboratively with team members and follow instructions effectively. - Opportunities for performance-based bonuses and growth.

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