Marketing Manager

Marketing ManagerContent Management-Establish content standards, templates, and brand-aligned messaging for all ABS entities-Lead the creation and updation of engineering-focused content such as technical brochures, catalogs, specification sheets, product manuals, service capability documents, case studies.-Support the Sales and Service teams with sales enablement tools such as pitch desks, industry-specific presentations, product comparison charts, capability statements, tender support materials, and proposal templates.-Collaborate with technical teams, R&D, service engineers to ensure content accuracy.-Align collateral development with the company’s industrial solutions across sectors such as power, renewable energy, oil & gas, manufacturing, heavy engineering, and on-site industrial services-Manage centralized digital libraries for technical and marketing materials used by global sales and service teams-Ensure continuous version updates for all global content assets, and timely sharing of updated materials with sales and marketing teams globally-Work collaboratively with global business heads, sales teams, and product managers for content needsDigital Marketing & Online Presence-Plan and manage global social media content calendars.-Oversee content creation for social media posts, campaigns, and digital communication- creation of industry-focused posts, announcements, launch campaigns, and explainer content-Regularly update website structure and content to improve SEO and technical visibility.-Support digital campaigns for product launches, webinars, technical demonstrations, and recruitment.-Track digital analytics and propose improvements for traffic, engagement, and lead conversions.-Plan and run lead-generation campaigns: e-mailers, industry portals, LinkedIn, trade shows. Also run industry-focused campaigns (e.g., OEM outreach, EPC outreach).Brand Management-Ensure brand consistency across all documents, collaterals, uniforms, signage, and communication.-Maintain and enforce corporate brand guidelines tailored for industrial environments.-Support internal branding including shopfloor branding, safety communication boards, organisational culture branding-Lead, mentor, and manage the Graphic Designer, Content Creator, and Digital Marketing Professional. Oversee workload allocation, output review, and creative development.-Coordinate with design agencies and vendors for production of high-quality marketing material.Education·Bachelor’s degree in Marketing, Mass Communication, or related fields.·MBA/PGDM in Marketing preferred.Experience•8-10 years of experience in content creation, marketing communications, or brand management.•Strong exposure to global markets, industrial/manufacturing sectors, or engineering-driven businesses.•Experience managing creative and digital teams.Key Skills & Competencies·Strong technical writing and communication skills.·Ability to translate engineering concepts into market-ready content.·Deep understanding of B2B industrial marketing.·Expertise in managing creative workflows and technical collateral development.·Strong project management skills with the ability to manage global stakeholders·Strong command over multi-format content creation.

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