Social Media Marketing Specialist

Namaskaram!AjnaLens is looking for a creativeSocial Media Specialistto join our team at Thane (Maharashtra – India). We are seeking someone with3-5 years of proven experiencein managing social media platforms, building brand presence, and driving engagement through impactful content strategies. Strong knowledge of digital trends, analytics, and hands-on expertise in crafting platform-specific content will be highly valued.In this role, you will collaborate closely with our design, marketing, and leadership teams to amplify AjnaLens’ voice, manage campaigns, and engage with our growing community. Your work will play a key role in shaping how we connect with audiences and position our brand in the conscious technology space.We’realso proud to share that Lenskart is now our strategic investor , a milestone that reflects the impact, potential, and purpose of the path we’re walking. Join us as we co-create the future of conscious technology.Read more here:LinkedIn PostWho are we looking for:Should have managed social media, brand content and ORM at scale, end to end. Thorough understanding of the social media landscape including especially LinkedIn, Instagram, YouTube, Twitter, and Discord Should have created and promoted brand videos (exclusively for digital) and created and run a cross-platform social media strategy. Can analyze data, insights, and performance metrics to boost engagement and reach on social media. An energetic and self-driven individual with strong communication and presentation skills A great storyteller who can create visually and emotionally compelling stories.Top 3 Daily Tasks:Daily you will be actively managing content production & design. Daily you will be creating, managing and executing a content calendar. Daily you will be monitoring the metrics (weekly target) and taking proactive measures to meet those targets.Minimum work experience is required:2+ years of work experience.Top 5 Skills you should possess:Previous experience in managing Social Media presence in a B2B digitally driven (e-Comm, start-up or tech) company. Proven strategies that have helped build a brand on social media or improved conversions for a brand. Exposure to Global Brands in a high brand compliance environment or experience at a top ad agency is a plus. Someone well-versed with the best practices, latest trends and latest updates in the algorithms Asana, or Trello project management experience.What would you be expected to do:Develop a robust social media strategy to boost following and visibility across various platforms. Identify and define the most important social media KPIs and monitor them regularly. Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns. Run ad campaigns on social media platforms and optimize them to deliver better results Consistently measure the performance of each social channel, make timely adjustments to improve performance and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy. Keep track of the latest trends, hashtags, and developments on social media and use them to create content and improve overall performance. Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimization. Co-ordinate and pass on consumer reviews to the respective team for action.

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