Search Engine Optimization Executive

Key Responsibilities: 1) SEO Strategy & Implementation • Conduct keyword research to identify high-potential keywords relevant to both internal and client domains. • Execute on-page and off-page SEO activities to drive website visibility and search rankings. • Perform technical SEO audits and recommend website enhancements. 2) Performance Monitoring & Optimization • Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Search Console). • Track key SEO performance indicators: organic traffic, keyword rankings, CTR, and conversion rates. • Stay abreast of Google algorithm updates and evolving SEO trends to update strategies accordingly. 3) Content & Collaboration • Collaborate with content creators to ensure content is optimized for SEO. • Provide guidance on content structures, keyword usage, and meta elements. 4) Website Optimization & UX Recommendations • Offer recommendations for site architecture and UX improvements from an SEO perspective. • Support mobile-first and speed optimization strategies for better performance. 5) Local SEO & Listings • Implement local SEO strategies and manage business listings where applicable. 6) PPC Campaign Support • Assist in the setup, management, and optimization of PPC campaigns (Google Ads, etc.). • Analyze ad performance metrics such as CPC, CTR, and ROI to refine campaigns. 7) Performance Marketing Contribution • Cohesively working with Business team and support performance marketing initiatives focused on lead generation, customer acquisition, and conversion rate optimization. • Coordinate with the marketing team to align organic and paid efforts for maximum impact. Requirements • Minimum of 1 year of hands-on SEO experience. • Experience or familiarity with PPC platforms such as Google Ads. • Exposure to performance marketing metrics and strategy. • Proficient in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc. • Understanding of search engine algorithms and ranking principles. • Basic technical knowledge of HTML, CSS, and website architecture. • Strong analytical and problem-solving skills. • Excellent communication and collaboration abilities. • Bachelor's degree in Marketing, Business, or a related field. • SEO or Digital Marketing certifications preferred. • Experience with CMS platforms like WordPress. • Ability to manage multiple projects with attention to detail. Interested candidates may connect with us at: Email: Contact:

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