Marketing Manager

Location: Mumbai Budget: Up to ₹50,000 per month (₹6 LPA) Industry: Hospitality / Co-Living Startup About Union Living Union Living is a premium co-living and hospitality brand redefining urban living for young professionals, corporates, and travelers. We offer not just accommodation, but a lifestyle—through vibrant communities, thoughtfully designed spaces, and curated events. We’re looking for a Marketing Manager who has previously worked in an agency environment, handling social media & brand strategy for multiple clients, and is now ready to bring that expertise in-house to build and scale Union Living’s brand presence across digital, offline, and community channels. Key Responsibilities 1. Social Media & Brand Management Own Union Living’s brand voice across Instagram, LinkedIn, YouTube, and other relevant platforms. Create & execute engaging social media campaigns: reels, posts, stories, blogs, newsletters. Plan monthly content calendars, trend-jacking campaigns, and community-led content. Collaborate with designers, photographers, and videographers to deliver high-quality creatives. 2. Marketing Strategy & Campaigns Develop and implement integrated marketing strategies to build Union Living’s presence across digital + offline channels. Run paid performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) with clear ROI goals. Identify brand collaboration opportunities with lifestyle, hospitality, and youth-centric brands. 3. Community Events & On-Ground Activation Conceptualize and market resident community events (festivals, workshops, mixers, cultural nights). Drive event visibility via social media, influencer tie-ups, and offline collaterals. Partner with F&B, lifestyle, and entertainment brands to sponsor/co-host events. 4. Offline Marketing & Partnerships Execute property branding (standees, posters, flyers, collaterals). Build partnerships with corporates, colleges, and hospitality partners to boost awareness. Explore co-branding and sponsorships to increase visibility. 5. Analytics, Reporting & Insights Track campaign performance, event ROI, and brand engagement metrics. Provide monthly dashboards & insights to leadership. Stay updated with hospitality & lifestyle industry trends to refine strategies. What We’re Looking For 3–5 years of experience in Marketing, preferably with agency experience handling social media + brand strategy for hospitality/lifestyle/youth brands. Strong grasp of content creation, campaign planning, and digital marketing. Hands-on experience with paid ads, influencer marketing, and community events. Excellent communication, creativity, and trend-savvy mindset. Based in Mumbai (mandatory). Startup mindset: proactive, resourceful, and comfortable wearing multiple hats. What You’ll Get Ownership of end-to-end brand marketing at a high-growth hospitality startup. Opportunity to bring agency expertise in-house and create a lasting brand identity. Direct exposure to founders and senior leadership. A fast-paced, high-energy environment with events, travel, and brand collaborations. Growth opportunities into leadership roles as the company expands. If you’ve built brands at an agency and are now ready to take charge of one from the inside – this role is for you! Send your CV to

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