Head of Marketing – India (Open to Senior Manager-Level High-Potential Candidates)

Head of Marketing – India (Open to Senior Manager-Level High-Potential Candidates)Location: IndiaAbout Ascensia Diabetes CareAscensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily difference.Role OverviewWe are seeking a strategic and commercially driven marketing leader to head our India marketing function. The Head of Marketing – India will shape and execute the country’s short- and long-term marketing strategy with a strong focus on retail and trade excellence, portfolio growth, and digital expansion.This is a senior leadership role partnering closely with the Country Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engagement. Depending on experience and profile, we are open to hiring a high-potential candidate at a managerial level as well with a clear pathway to broader leadership responsibilities.Key ResponsibilitiesStrategic Leadership & Portfolio GrowthDevelop and execute short- and long-term marketing strategies aligned with business objectivesProvide strategic direction on portfolio management, branding, positioning, and pricingLead product launches and integrated marketing campaigns to drive growth and market shareIdentify new market opportunities, segments, and partnerships to expand the businessManage marketing investments to ensure strong ROI and commercial impactRetail & Trade Marketing ExcellenceBuild and manage long-term partnerships with retail, wholesale, and modern trade customersDevelop and implement strategic key account frameworks and annual promotion plansDrive in-store excellence through visibility programs, merchandising, and activation campaignsNegotiate premium retail placements and oversee execution standardsCollaborate closely with sales teams to ensure effective rollout of trade initiativesDigital & Commercial InnovationPartner with regional teams to expand digital and e-commerce marketing initiativesDrive CRM and loyalty programs to improve customer acquisition and retentionBuild commercial partnerships with digital health stakeholdersTeam & Cross-Functional LeadershipLead, mentor, and develop marketing team membersWork closely with sales, regional, and global stakeholders to ensure alignmentManage agency partnerships and ensure high-quality campaign executionEnsure compliance with regulatory standards across marketing activitiesCandidate Profile10–15 years of experience in strategic and operational marketing (flexible for exceptional high-potential candidates)Strong background in retail/trade marketing and digital expansionExperience in medical devices, consumer healthcare, or related regulated industries preferredProven track record of driving brand growth and commercial resultsStrong financial acumen and experience managing marketing investmentsExcellent leadership, communication, and stakeholder management skillsMBA in Marketing required; science/pharmacy background is a plusKnowledge of diabetes care or related therapeutic categories is advantageous.Why Join UsThis is an opportunity to lead marketing strategy in a fast-growing healthcare category and make a real impact on people living with diabetes. You will work in a collaborative, global environment with strong autonomy to shape the India growth journey.

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