Head of Business Development

Business Growth & StrategyDevelop and execute business development strategies to increase patient footfall and revenue.Identify new market opportunities, referral channels, and partnership prospects.Plan and implement outreach programs, medical camps, and promotional activities.Monitor market trends, competitor activities, and industry developments.Team Management & LeadershipLead, mentor, and manage the business development and marketing teams.Set clear targets, KPIs, and performance benchmarks for team members.Conduct regular training, reviews, and performance evaluations.Motivate teams to achieve individual and organizational goals.Partnerships & NetworkingBuild strong relationships with gynecologists, hospitals, diagnostic centers, and referral partners.Represent the IVF center at conferences, CMEs, and networking events.Maintain long-term collaborations with medical and corporate partners.Marketing & BrandingOversee marketing campaigns (digital, offline, field marketing).Ensure consistent brand messaging across all platforms.Coordinate with agencies for advertising, social media, and PR activities.Reporting & AnalysisTrack performance metrics, lead conversion, and ROI on campaigns.Prepare regular business reports for management.Use data insights to improve strategies and outcomes.

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