Manager - Business Analytics, Pricing & Commercial Excellence

Job Title: Manager – Business Analytics, Pricing, Commercial Excellence & CRM Location : Thane Department : Commercial Development and Innovation Reports to : Director – Commercial Development Experience Required: 2-4 years Role Summary: We are seeking a driven and analytical professional to join AAK India’s Marketing team. The role is critical in driving pricing strategies, sales analytics, commercial process optimization, and Salesforce CRM adoption across functions. The incumbent will work closely with the sales, product management, finance, and marketing teams to enhance data-driven decision-making and operational efficiency. Key Responsibilities: 1. Business Analytics & Commercial Insights Build and maintain dashboards, scorecards, and reports for sales performance, customer segmentation, product contribution, and pipeline tracking. Analyze customer buying behavior, sales trends, market intelligence, and profitability to support strategic decision-making. Support monthly business reviews and management reporting with actionable insights. 2. Pricing Management Develop and implement structured pricing processes and guardrails across customer segments and product categories. Partner with Product Managers and Sales to enable value-based pricing decisions. Monitor commodity market fluctuations, competitor pricing, and cost movements to support proactive pricing strategies. Conduct price variance, margin leakage, and discounting analysis to drive pricing discipline. 3. Commercial Excellence Drive standardization and automation of commercial processes across quoting, contracting, and forecasting. Support Sales Enablement initiatives including sales training, tools, and best practice dissemination. Track KPIs linked to customer development, opportunity conversion, and commercial productivity. Lead or support special projects around channel strategy, distributor management, and sales governance. 4. CRM (Salesforce) Ownership Champion Salesforce CRM adoption across the commercial organization. Design and optimize dashboards, reports, and workflows within Salesforce to support field teams. Collaborate with cross-functional stakeholders to drive usage hygiene, data quality, and system enhancements. Train and support users with system navigation, feature usage, and feedback loop with IT. Key Interfaces: Sales and Key Account Managers Product Management & Marketing Supply Chain and Finance Global/Regional Commercial Excellence Teams IT and Salesforce Support Team

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