Brand & Marketing Manager – Luxury Jewelry

About the CompanyWe are building a global B2C designer jewellery brand in the lab-grown diamond space, rooted in craftsmanship, innovation, and sustainability. With an international retail presence launching in SoHo, New York, the brand is positioned to redefine modern luxury.About the RoleWe are seeking a dynamic and strategic Brand & Marketing Manager to lead brand growth, global positioning, and integrated marketing initiatives across digital and retail channels. This is a high-impact leadership role focused on scaling a premium luxury brand across global markets.ResponsibilitiesBrand Strategy & Development Drive overall brand positioning and ensure consistency across all touchpointsTranslate brand vision into actionable consumer engagement strategiesMarketing Campaigns & GTM Execution Plan and execute integrated marketing campaignsLead seasonal Go-To-Market (GTM) initiativesManage launch and campaign calendarsPerformance Marketing & ROI Drive high-impact performance marketing campaignsMonitor paid media performance and optimize ROICoordinate with digital marketing agenciesCRM & Customer Experience Design customer retention and loyalty strategiesBuild personalized communication workflowsPR, Influencer & Brand Activations Manage PR collaborations and influencer partnershipsExecute brand activations and eventsMarket Research & Insights Conduct market and competitor analysisDevelop buyer personas and strategic insightsCross-Functional Leadership Collaborate with product, sales, design, and retail teamsLead brainstorming sessions and campaign planningBudgeting & Reporting Manage marketing budgetsPresent brand performance insights to leadership Qualifications5+ years in Brand Management (Luxury/Jewelry preferred) Required SkillsStrong expertise in performance marketing & CRMExperience in D2C / omnichannel brand growthProficiency in Google Analytics, Meta Ads, SEO tools, CRM platformsStrong creative mindset with analytical decision-making abilityPreferred SkillsExperience working with international or US marketsBackground in luxury retail or fine jewelryPay range and compensation package10–12 LPA

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