Google Ads (AdWords) Specialist – App Promotion

We’re looking for a Google Ads Specialist experienced in App Campaigns (UAC) to manage and optimize paid user-acquisition campaigns for our mobile apps across global markets. You’ll work closely with our growth and analytics teams to scale installs, improve retention, and maximize ROI. Key Responsibilities: Plan, create, and optimize Google App Campaigns (UAC) for Android apps. Manage campaign budgets, bids, and creatives to achieve CPI and ROAS goals. Analyze campaign data to identify user behavior trends and optimize performance. Coordinate with design and product teams to improve creative assets and landing experiences. Run A/B tests for ad copy, targeting, and creative variations. Work with Firebase, Play Console, and Google Analytics for data-driven insights. Requirements: Minimum 1 year of experience managing Google App Campaigns (AdWords) . Strong understanding of mobile attribution and conversion tracking . Familiarity with Firebase, MMPs (AppsFlyer / Adjust), and Google Analytics for Firebase. Proven success in scaling installs or lowering CPI in app-based campaigns. Analytical mindset with good Excel / data-visualization skills. Good to Have: Experience with Facebook Ads / Meta campaigns for app promotion. Understanding of ASO (App Store Optimization) . Knowledge of creative trends in Tier-1 markets (USA, UK, Canada, etc.). How to Apply: Send your resume and portfolio (campaign screenshots or case studies) to

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