Influencer Marketing Manager

Influencer Marketing Manager Division: Madly Talented (Madverse Ecosystem) Location: Lado Sarai, Saket – New Delhi This is not a coordination role. This is a culture + commerce role. At Madverse, influencer marketing is not about sending briefs and tracking posts. It is about: - understanding creators deeply - building meaningful brand collaborations - driving real impact (not vanity metrics) - shaping how brands show up through creators If you think influencer marketing is just execution, this role is not for you. Role Overview The Influencer Marketing Manager will own end-to-end creator-led campaigns across brands within the Madverse ecosystem. This includes: - identifying the right creators - designing collaboration ideas - executing campaigns seamlessly - ensuring performance and impact You will operate at the intersection of: brands × creators × culture What You Will Do 1. Campaign Strategy & Creator Selection - Understand brand briefs and translate them into creator-first strategies. - Identify and onboard creators based on: - audience relevance - content style - cultural fit - Build creator mixes (macro / micro / niche) depending on campaign goals. 2. Creator Collaboration Design - Go beyond basic briefs. - Design content directions that feel native to creators, not forced. - Ensure collaborations feel authentic, not transactional. 3. Campaign Execution - Manage campaigns end-to-end: - outreach - negotiation - briefing - approvals - posting - Ensure timelines are met without compromising quality. 4. Relationship Building - Build long-term relationships with creators. - Become a trusted point of contact for talent. - Maintain a strong network across categories. 5. Performance & Impact - Track campaign performance: - engagement - reach - content quality - Extract learnings and improve future campaigns. 6. Ecosystem Contribution - Work closely with: - creative teams - brand teams - performance teams - Help integrate influencer marketing into larger campaigns. What Success Looks Like - Campaigns feel authentic and culturally relevant - Creators enjoy working with Madverse - Brands see real engagement and impact - Influencer campaigns become a core growth lever, not an add-on Skills & Experience - 2–5 years in influencer marketing / creator partnerships - Strong understanding of: - Instagram - YouTube - emerging creator platforms - Experience handling brand collaborations - Ability to manage multiple campaigns simultaneously What We’re Really Looking For You should: - understand internet culture instinctively - know which creators actually influence audiences - have strong communication and negotiation skills - be detail-oriented but not slow - be comfortable working in fast-paced environments What Will Set You Apart - You follow creators closely (not just professionally, but out of interest) - You can tell which collaborations will work before they go live - You think in terms of ideas, not just deliverables - You care about how content feels, not just numbers Why This Role Matters At Madverse, influencer marketing is not a vertical. It is a core part of how brands grow. The person in this role will directly impact: - brand perception - campaign success - creator ecosystem growth Final Note We are not looking for people who want to “manage campaigns.” We are looking for people who want to: build creator-brand relationships that actually matter.

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