Creative Designer - D2c

About Fraganote Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn’t a product — it’s identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful. Yes, we’ve turned popcorn into a perfume. Yes, it smells unexpectedly addictive. Job Summary: As the Senior Graphic Designer at Fraganote, you will drive the brand's visual direction across all digital and print touchpoints. You will collaborate with cross-functional teams to craft compelling, consistent, and innovative designs that reflect the essence of Fraganote. From packaging to performance ads to editorial layouts, you’ll lead a small design team and ensure the brand stands out with elegance, emotion, and clarity. Key Responsibilities: - Own and evolve Fraganote’s visual identity across all channels (website, social, packaging, campaigns, print). - Lead and mentor junior designers. - Collaborate with marketing, product, and content teams to conceptualize and execute creative assets. - Oversee all stages of design from concept to final execution — ensuring high aesthetic quality and brand consistency. - Design and review packaging, labels, lookbooks, product mockups, performance ad creatives, and retail collaterals. - Ensure all assets are optimized for various platforms including Meta, Google Ads.... - Manage timelines, workflows, and feedback cycles efficiently across multiple projects. - Stay ahead of design trends in beauty, fashion, and lifestyle — infusing fresh perspectives into the brand. Required Skills & Qualifications: - Bachelor’s degree in Graphic Design, Visual Arts, Communication Design, or a related field. - At least 2 - 4 years of design experience, preferably in the beauty, fashion, lifestyle, or D2C space. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, and After Effects (bonus) . - Strong understanding of typography, color theory, visual hierarchy, and brand systems. - Experience in packaging design, print production, and digital advertising. - Ability to manage multiple projects and deliver quality work under tight deadlines. - Eye for storytelling, minimal aesthetics, and brand alignment.

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