Copy Writer

COPYWRITER At Tag, we help brands stand out and sell more by delivering impactful content at speed and scale across channels & geographies. With over fifty years of production experience for some of the world’s biggest brands, we partner with our clients to create work that is efficient, effective, and, more importantly, tells a story.We are a dynamic and innovative creative production agency that prides itself on delivering cutting-edge technology solutions.We believe that the combination of different ideas, experiences, backgrounds, and skill sets creates a great place to work. We pride ourselves on an authentic culture built around our core values of integrity, innovation, sustainability, growth, and accountability. We are committed to promoting an inclusive, equitable, and diverse culture. Our global DE&I committee and our leadership team have committed to increasing representation, education, and accountability across the entire business to create positive change from the ground up and the top down.Check out to learn more.WHAT WE’RE LOOKING FORWe’re looking for a content writer with a minimum of 3 years of experience to plan, create, and continually improve content for our client's business products & solutions. For this role, you will need to be comfortable planning, writing, and editing content for a broad range of formats, including e-mail campaigns, articles, product launch materials, Blogs, brochures, white papers, social media posts, and much more.You will apply consistent brand standards, tone, and voice, thereby elevating the overall quality of the client's work. You love both planning and hands-on writing and editing. You understand and have a level of comfort with the full range of content creation considerations, including statistical analysis, design thinking, and user experience.A self-starter who sleeps easy at night knowing that he/she/they kicked ass that day, together with rest of the creative team.WHAT YOU OFFER USAs a Copywriter, you will be responsible for drafting content across a range of media and formats, including emailers, brand collateral, social media, presentations & more. Your copy will be used to inform targeted audiences about specific products and services. You should have an aptitude for understanding technology and trends across different media. Your copy will be a crucial piece of communication that generates awareness and influences customer behavior. The best content is concise, persuasive, and even witty, which invokes thought leadership. Wherever a brand needs to communicate with an external audience, there is an opportunity for a copywriter. So, the question is, are you that writer?You must have the sensibility to, Understand and translate a brief to copy, ask the right questions in response to the brief, and strategize how best it can be executedPlan, write, edit, test, and improve content while applying and maintaining consistency with content brief standards. Grasp the technology storyboard and nuancesResearch clients, their competitors, and the target audience Update and amend campaigns according to feedback Collaborate with the project management team, client, designers, and other stakeholders to serve a global content audience. WHAT YOU CAN EXPECT TO WORK ONInterpreting account briefsResearching clients, their competitors, and the target audienceProducing original, clear, and credible ideas/messages/scripts, and presenting these to clients and colleaguesProducing complete written communication for campaignsUpdating and amending campaigns according to feedbackIn terms of collateral, you will be working on a lot of Short-form content like emailers, push notifications, social posts, etc.Long-form content like brochures, leaflets, blogs, etc.PowerPoint decks for internal and external communicationsSocial campaigns (including calendar creation, concept execution, and tracking)Ad campaignsCorporate communication (internal & external facing)GREAT TO HAVEDegree in English, journalism, copywriting, public relations, or literary/media studies field preferred.Minimum 3 years of experience in Creative Advertising and/or MarketingWHERE YOU’LL FIT INReport to Copy Lead Work with fellow copywriters, QC, proofreadersInteract every day with account directors, project managers, art directors & client stakeholders.WHAT YOU NEED TO SUCCEED Understanding of industry trends and standards What makes useful content tick Best practices for each medium and platform Working understanding of A/B Testing of content Impeccable English regardless of whether the format is formal, professional, casual, or urban slang The ability to switch tone of voice depending on the brand, audience, medium & purpose you are writing for Be an avid reader Be curious to understand how different worlds within this world work TIMINGS We work on 8-hour shifts that change depending on the regions you are working with and at the discretion of your line manager.

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