• Engage with assigned leads and promptly initiate contact through the auto dialer system. • Qualify leads by assessing their interest, needs, and eligibility for upGrad's programs. • Build rapport, credibility and establish trust with leads through effective communication and active listening. • Schedule Video Counselling [VC] sessions with Admission Counsellors for qualified leads. • Coordinate schedules and ensure smooth communication between leads and Admission Counsellors to facilitate the enrollment process. • Maintain accurate records of lead interactions and follow-up activities in the CRM system