SEO & SEM Specialist

Job Title: SEO & SEM Specialist Experience: 2+ Years Employment Type: Full-Time Location: Mohali  About ASB ASB empowers learners with future-ready skills across emerging technologies. We are looking for a data-driven SEO & SEM Specialist who can drive high-quality traffic, leads, and conversions through organic and paid search strategies. Key Responsibilities Plan, execute, and optimize SEO strategies (on-page, off-page, technical SEO) Manage SEM campaigns on Google Ads (Search, Display, YouTube) Conduct keyword research, competitor analysis, and content optimization Optimize landing pages for better rankings and conversions Track performance using tools like Google Analytics, Search Console, and SEM dashboards Collaborate with content, design, and performance marketing teams Improve website speed, UX, and crawlability Generate regular SEO & SEM performance reports Required Skills & Qualifications 2+ years of hands-on SEO & SEM experience Strong knowledge of keyword research, backlinks, and technical SEO Experience running paid campaigns with ROI-focused optimization Familiarity with Google Analytics, Search Console, SEMrush, Ahrefs Understanding of conversion rate optimization (CRO) What We Offer Performance-driven growth opportunities Exposure to high-impact digital marketing campaigns Collaborative startup culture

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