Performance Marketing Manager

Job Profile The Performance Marketing Manager will own and execute all paid digital marketing efforts at Avanta. This includes planning, managing, and optimising campaigns across Google Ads, LinkedIn Ads, Meta Ads, as well as performance-driven email and WhatsApp campaigns. The primary objective is to generate high-quality leads, improve conversion rates, and maximise ROI on marketing spend, while working closely with internal teams. Competencies for the Role Performance Marketing Expertise Analytical & Problem-Solving Skills Conversion Optimization Mindset Technical Proficiency Campaign Planning & Execution Communication & Collaboration Strategic Thinking Result Orientation Adaptability & Agility Customer & Market Understanding Attention to Detail Self- Development Presentation Skills Decision Making Resilience Key Responsibilities 1. Campaign Strategy & Execution · Plan, launch and manage campaigns across: i. Google Ads (Search, Display, Remarketing, etc) ii. GMB iii. LinkedIn Ads iv. Meta Ads (retargeting + support campaigns) · Continuously scale high-performing campaigns and pause underperforming ones 2. Lead Generation & Optimization · Drive consistent flow of qualified leads for the sales team · Optimize: i. Cost per lead (CPL) ii. Lead quality iii. Conversion rates · Align campaigns with business priorities 3. Conversion Tracking & Analytics · Set up and manage: i. Conversion tracking (forms, calls, visits) ii. Pixels and event tracking iii. UTM parameters and attribution models · Track full funnel: i. Click → Lead → Site Visit → Closure · Identify drop-offs and optimize accordingly 4. Landing Page & Funnel Optimization · Improve landing page structure and messaging · Increase conversion rates · Suggest and run A/B tests (headlines, CTAs, layouts) · Ensure alignment between ad messaging and landing pages 5. Retargeting & Funnel Building · Build and optimize retargeting campaigns across platforms · Create multi-step funnels: · Improve conversion from existing traffic 6. Email & WhatsApp Campaign Performance · Manage performance of: i. Email marketing campaigns ii. WhatsApp outreach campaigns · Define: i. Target audience segments ii. Campaign objectives iii. Funnel stages · Track and optimize: i. Open rates ii. Click-through rates iii. Conversions 7. Data Analytics & Reporting · Provide weekly and monthly reports covering: i. Spend vs performance ii. Leads generated iii. CPL trends iv. Channel-wise performance · Share actionable insights and recommendations · Continuously refine strategy based on data The details of this role may vary according to company needs and changes - amendments may be made without notice. · Health & Safety To ensure that the company’s Health & Safety Policies and Procedures are adhered to and ensure that they are followed in line with the employees responsibilities. Employees are reminded that they have a legal responsibility to take reasonable care for the health and safety of themselves and others by adopting the safe working practices given to them in either written or verbal communication, such that they do not put themselves, fellow employees, clients or visitors at risk. · General Responsibilities Understand and comply with all relevant company rules, agreements, policies and procedures. Read and comply with instructions and directions as communicated via signs, notice boards and memos. Conduct yourself, at all times, in a professional and responsible manner, promoting a good and proper image of the company. - Managing the team to be challenged optimally.

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