Social Media Manager

Role ObjectiveOwn full-funnel organic social growth, from ideation and participation in shoot & edit discussions through to posting, optimisation, and community engagement while working closely with creative and performance teams.Platforms CoveredInstagram (Feed, Reels, Stories)YouTube (Shorts + Long-form)TikTokMeta (organic only)Kids Influencer Profile (parallel brand voice)Core ResponsibilitiesPlatform Strategy & GrowthCreate platform-specific strategies (not one-size-fits-all)Understand:What works on each platformNative formats, hooks, pacing, trendsDrive growth through:ConsistencyTrend-adaptationContent testingKnow how to scale reach organicallyContent Planning & CalendarOwn monthly & weekly content calendarsAlign content with:SalesCricket seasonMajor sporting momentsSchool calendar & parents’ buying cyclesCoordinate with Head of Creative for executionExecution & PublishingFull-funnel organic social growthIdeationShoot and Edit discussionPostingOptimisationCommunity EngagementSocial Media Customer SupportCaptionsKeywordsThumbnails (YouTube)Posting cadenceComfortable using editing & AI tools:CapCutEditsAI tools Trend Spotting & ExecutionActively track:Reel & TikTok trendsAudio trendsFormat trendsAdapt trends to Whack Sports’ brand (not copy-paste)Execute trends fast (speed matters)Analytics & OptimisationTrack performance:ReachSavesSharesFollowsIdentify what’s working and report insightsIterate content based on data, not gut feel aloneWeekly reportingCommunity & AutomationWork with ManyChat automationSupport:DM flowsKeyword automationLead capture via socialBasic community management understandingKids Influencer ProfileHandle a separate kid-focused page:Age-appropriate contentParent-friendly toneSafe & compliant executionSkills & Experience2-6 years managing social media end-to-endDeep understanding of Instagram, TikTok & YouTubeComfortable with short-form video editing on native or AI platforms.Strong content instinct + data literacyKnows how to work with creators & internal teamsOrganised, fast, and trend-awareExperience working with early-stage brands, startups, or upcoming influencers or having built and scaled a personal or brand social profile from scratch.This Role Is NOTJust posting contentJust following trends blindlyThis is a growth-focused social operator.Role DescriptionThis is a full-time remote role for a Social Media Manager. The Social Media Manager will develop and execute social media strategies to enhance brand presence across various platforms. Responsibilities include creating engaging content, optimizing posts for maximum reach (SMO), managing social media accounts, interacting with audiences, and collaborating with marketing teams to align campaigns with business goals. The role requires monitoring social media trends and metrics, analyzing performance, and implementing data-driven improvements.

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