Google Ads & Meta Ads Specialist

Job Title: Google Ads & Meta Ads SpecialistCompany: Entrustech DigitalLocation: RemoteEmployment Type: Full-Time / ContractAbout Entrustech DigitalEntrustech Digital is a results-driven digital marketing and technology company that helps businesses grow through data-driven marketing, strategic advertising, and advanced digital solutions. We work with clients across industries including professional services, real estate, healthcare, franchises, and local businesses to help them generate leads, build brand awareness, and scale revenue through effective digital campaigns.We are looking for a Google Ads & Meta Ads Specialist who can manage advertising campaigns end-to-end — from strategy and research to execution, optimization, and reporting.Role OverviewThe Google Ads & Meta Ads Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).The ideal candidate should be comfortable handling the entire campaign lifecycle, including audience research, keyword strategy, creative development, campaign setup, performance optimization, and analytics.This role requires someone who is both analytical and creative, capable of translating marketing goals into measurable ad performance.Key ResponsibilitiesCampaign Strategy & PlanningDevelop advertising strategies based on client goals (lead generation, brand awareness, conversions, traffic)Conduct audience research and competitor analysisCreate campaign structures and budget allocation strategiesPlan multi-channel paid media campaigns across Google and Meta platformsGoogle Ads ManagementManage campaigns across:Search AdsDisplay AdsPerformance MaxYouTube AdsLocal & Shopping campaigns (when applicable)Conduct keyword research and build keyword targeting strategiesWrite compelling ad copy and test multiple variationsOptimize campaigns using bidding strategies, audience signals, and conversion dataMeta Ads ManagementPlan and manage campaigns across Facebook and InstagramCreate audience targeting strategies using:Custom audiencesLookalike audiencesInterest-based targetingManage campaign objectives such as lead generation, conversions, traffic, and engagementOptimize campaign performance through A/B testingCreative DevelopmentWork with design and marketing teams to develop high-performing ad creativesCreate ad briefs for images, videos, and landing page assetsTest different creative formats including:Static adsCarousel adsVideo adsReels and StoriesCampaign OptimizationMonitor daily campaign performanceOptimize budgets, bidding strategies, targeting, and creative assetsImprove CTR, conversion rates, and reduce cost per acquisitionImplement A/B testing strategiesTracking & AnalyticsSet up and manage conversion trackingConfigure Google Tag Manager, Meta Pixel, and event trackingMonitor campaign performance and provide insightsGenerate regular performance reports for clientsRequired Experience3+ years of experience managing Google Ads campaigns3+ years of experience running Meta (Facebook & Instagram) AdsProven experience managing campaigns with measurable ROIExperience managing lead generation and conversion campaignsStrong understanding of digital marketing funnelsExperience running multi-channel paid media strategiesRequired SkillsKeyword research and campaign structuringPaid media strategy developmentConversion optimizationAudience segmentation and targetingBudget management and bid optimizationData analysis and reportingCreative testing and optimizationRequired Tools & PlatformsCandidates should be comfortable working with the following tools:Advertising PlatformsGoogle AdsMeta Ads Manager (Facebook & Instagram)Analytics & TrackingGoogle Analytics (GA4)Google Tag ManagerMeta PixelConversion API (CAPI)Research & Optimization ToolsGoogle Keyword PlannerSEMrush / AhrefsGoogle TrendsMeta Audience InsightsCreative & Design ToolsCanvaAdobe Creative Suite (preferred)Video editing tools for ad creativesReporting & Management ToolsGoogle Looker StudioGoogle Sheets / ExcelProject management tools (Asana, Trello, ClickUp, or similar)Preferred QualificationsGoogle Ads CertificationMeta Blueprint CertificationExperience with local business lead generation campaignsExperience managing $10K+ monthly ad spendExperience with landing page optimizationUnderstanding of A/B testing frameworksWhat We’re Looking ForData-driven marketer who understands performance metricsCreative thinker who can develop high-performing ad campaignsStrong communication skills for working with clients and internal teamsAbility to manage multiple campaigns and clients simultaneouslyPassion for staying updated with advertising platform changes and new strategiesHow to ApplyPlease apply with:ResumePortfolio or examples of campaigns managedBrief description of campaign results you have achieved (CPL, ROAS, conversions, etc.)Certifications (Google Ads / Meta)Join Entrustech Digital and help businesses grow through powerful, data-driven advertising campaigns.

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