HubSpot CRM Manager

Role OverviewWe’re hiring a HubSpot CRM Manager to own and scale our HubSpot system end-to-end including CRM structure, pipeline management, workflows, integrations, reporting, and high-performing email sequences + lifecycle automation.This role is for someone who knows how to turn HubSpot into a real growth engine, not just a database.Key Responsibilities1) HubSpot CRM OwnershipOwn the full HubSpot CRM environment (Sales + Marketing + Service, as needed)Design and optimize pipelines, deal stages, lifecycle stages, lead statuses, and custom propertiesMaintain clean data structure, naming conventions, and CRM governance2) Email Sequences, Flows & Lifecycle Automation (CORE RESPONSIBILITY)Build and manage outbound and inbound email systems inside HubSpot including:Sales sequences (lead follow-ups, no-show flows, reactivation sequences)Lead nurture flows (education → value → conversion)Post-demo / post-call follow-upsPipeline stage-based emails (e.g., proposal sent → reminders → close nudges)Customer onboarding flows (if applicable)Set up segmentation and logic using lists, properties, lifecycle stages, and behavior triggersImprove performance through testing (subject lines, timing, copy, personalization, engagement rates)Ensure compliance + deliverability best practices (sender domains, bounce handling, unsubscribe logic)3) Workflows & AutomationCreate and improve HubSpot workflows for:Lead routing and assignment rulesTask creation and follow-upsSLA-driven notifications and internal alertsDeal automation by stage movementReduce manual work by building reliable automation rules4) CRM Integrations & Data FlowImplement and maintain integrations with tools such as:Website / forms / landing pagesEmail + calendarsWhatsApp integrations Stripe / payments Zapier / Make / n8nManage field mapping, sync rules, deduplication, and troubleshooting5) Reporting & Performance DashboardsBuild dashboards for:Lead source + channel qualityFunnel conversion ratesPipeline velocity and stage drop-offsEmail sequence performance (opens, clicks, replies, conversions)Deliver clear weekly reporting that leadership can actually act on6) Team EnablementTrain sales + operations teams to use HubSpot correctlyDocument workflows, process rules, and playbooksAct as the internal HubSpot owner who prevents system chaosMust-Have Requirements (Non-Negotiable) 2–3+ years of hands-on HubSpot experienceStrong experience building CRM structure (properties, pipelines, lifecycle stages)Proven experience building HubSpot email sequences + marketing automation flowsStrong workflow automation skillsComfortable managing integrations + troubleshooting issuesDetail-oriented, structured, process-drivenStrong communication skills working with founders and sales teamsNice-to-HavesHubSpot certifications (Admin / Sales / Marketing / Reporting)Experience with B2B SaaS, lead gen funnels, or high-volume inboundExperience with segmentation, lead scoring, and lifecycle logicZapier / Make / n8n experienceStrong copy sense for email performance optimization

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